Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Toyota of Watertown · Watertown, MA · VIN: JTEVB5BR5T5034155

Negotiation Guide

Opening Offer

$68,566

Fair Price

$70,066

Walk Away Above

$69,982

• Recent buyers paid ~$167 above MSRP

Price Breakdown

Est. Dealer Cost$62,210

Est. Invoice$63,608

Holdback$1,398

MSRP (Sticker)$69,899

Asking Price$70,394

Markup+$495

Dealer Margin on This Car$8,184

Percentile78% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold159

Avg Markup+$167

Median Markup$0

Best Deal-$5,306

Worst Deal+$7,500

% Sold Below MSRP65%

Avg Days to Sell49 days

Dealer Profile

Inventory229 vehicles

Avg Markup (All Models)+$495

Avg Markup (4Runner Hybrid)+$495

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$218

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