Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Mark Jacobson Toyota · Durham, NC · VIN: JTEVB5BR5T5026461

Negotiation Guide

Opening Offer

$67,199

Fair Price

$68,699

Walk Away Above

$69,541

• Recent buyers paid ~$541 below MSRP
• Sitting 126 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$62,641

Est. Invoice$64,049

Holdback (est.)$1,408

MSRP (Sticker)$70,383

Dealer Add-Ons (DIA)+$499

Asking Price$71,780

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,139

Percentile95% of inventory is priced lower

Days on Lot126 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (4Runner Hybrid)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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