Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Heartland Toyota · Bremerton, WA · VIN: JTEVB5BR3T5051035

Negotiation Guide

Opening Offer

$63,365

Fair Price

$64,865

Walk Away Above

$65,134

• Recent buyers paid ~$539 below MSRP

Price Breakdown

Est. Dealer Cost$58,210

Est. Invoice$59,518

Holdback (est.)$1,308

MSRP (Sticker)$65,404

Asking Price$65,104

Markup-$300

Est. Dealer Margin on This Car$6,894

Percentile28% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$539

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (4Runner Hybrid)-$919

% Below MSRP67%

Avg Days to Sell36 days

Avg Sold Markup-$595

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