Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: JTEVB5BR3T5045266

Negotiation Guide

Opening Offer

$63,193

Fair Price

$64,693

Walk Away Above

$64,964

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,058

Est. Invoice$59,363

Holdback (est.)$1,305

MSRP (Sticker)$65,234

Dealer Add-Ons (DIA)+$695

Asking Price$66,228

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,170

Percentile93% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$847

Avg Markup (4Runner Hybrid)+$994

% Below MSRP13%

Avg Days to Sell54 days

Avg Sold Markup+$629

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