Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Ourisman Toyota of Richmond · Richmond, VA · VIN: JTEVB5BR1T5049901

Negotiation Guide

Opening Offer

$68,877

Fair Price

$70,377

Walk Away Above

$70,293

• Recent buyers paid ~$167 above MSRP

Price Breakdown

Est. Dealer Cost$62,487

Est. Invoice$63,891

Holdback$1,404

MSRP (Sticker)$70,210

Asking Price$71,109

Markup+$899

Dealer Margin on This Car$8,622

Percentile83% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold159

Avg Markup+$167

Median Markup$0

Best Deal-$5,306

Worst Deal+$7,500

% Sold Below MSRP65%

Avg Days to Sell49 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$351

Avg Markup (4Runner Hybrid)+$1,713

% Below MSRP38%

Avg Days to Sell31 days

Avg Sold Markup+$333

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