Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVB5BR0T5053860

Negotiation Guide

Opening Offer

$72,453

Fair Price

$73,953

Walk Away Above

$73,467

• Recent buyers paid ~$971 above MSRP

Price Breakdown

Est. Dealer Cost$64,954

Est. Invoice$66,414

Holdback (est.)$1,460

MSRP (Sticker)$72,982

Dealer Add-Ons (DIA)+$1,348

Asking Price$74,330

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,376

Percentile83% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold395

Avg Markup+$971

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell23 days

Dealer Profile

Inventory557 vehicles

Avg Markup (All Models)-$2,469

Avg Markup (4Runner Hybrid)+$342

% Below MSRP92%

Avg Days to Sell49 days

Avg Sold Markup-$900

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