Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Wilde Toyota · West Allis, WI · VIN: JTEVB5BR0T125CD97

Negotiation Guide

Opening Offer

$63,404

Fair Price

$64,904

Walk Away Above

$65,204

• Recent buyers paid ~$600 below MSRP

Price Breakdown

Est. Dealer Cost$58,299

Est. Invoice$59,609

Holdback$1,310

MSRP (Sticker)$65,504

Asking Price$65,504

Markup$0

Dealer Margin on This Car$7,205

Percentile72% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold857

Avg Markup-$600

Median Markup$0

Best Deal-$7,977

Worst Deal+$7,274

% Sold Below MSRP77%

Avg Days to Sell46 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$655

Avg Markup (4Runner Hybrid)-$32

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$536

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