Deal Sheet: 2026 4Runner SR5 RWD

Tuscaloosa Toyota · East", AL · VIN: JTEVA5AR9T5016133

Negotiation Guide

Opening Offer

$41,784

Fair Price

$43,284

Walk Away Above

$43,724

• Recent buyers paid ~$880 below MSRP

Price Breakdown

Est. Dealer Cost$39,306

Est. Invoice$40,189

Holdback (est.)$883

MSRP (Sticker)$44,164

Asking Price$49,785

Markup+$5,621

Est. Dealer Margin on This Car$10,479

Percentile100% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold185

Avg Markup-$880

Median Markup-$754

Best Deal-$4,196

Worst Deal+$6,190

% Sold Below MSRP79%

Avg Days to Sell51 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$160

Avg Markup (4Runner)+$793

% Below MSRP88%

Avg Days to Sell31 days

Avg Sold Markup-$170

Price History

Aug 12, 2026$46,998 → $49,785(+$2,787)

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