Deal Sheet: 2026 4Runner SR5 RWD

Natchez Toyota · Natchez, MS · VIN: JTEVA5AR9T5015371

Negotiation Guide

Opening Offer

$46,240

Fair Price

$47,740

Walk Away Above

$47,955

• Recent buyers paid ~$430 below MSRP

Price Breakdown

Est. Dealer Cost$42,871

Est. Invoice$43,835

Holdback (est.)$963

MSRP (Sticker)$48,170

Asking Price$48,595

Markup+$425

Est. Dealer Margin on This Car$5,724

Percentile80% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold614

Avg Markup-$430

Median Markup$0

Best Deal-$4,699

Worst Deal+$18,207

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$89

Avg Markup (4Runner)+$213

% Below MSRP65%

Avg Days to Sell29 days

Avg Sold Markup-$111

Price History

Jun 23, 2026$47,520 → $47,595(+$75)

Jun 25, 2026$47,595 → $48,170(+$575)

Jun 27, 2026$48,170 → $48,595(+$425)

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