Deal Sheet: 2026 4Runner SR5 RWD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5AR8T5015524

Negotiation Guide

Opening Offer

$46,984

Fair Price

$48,484

Walk Away Above

$48,699

• Recent buyers paid ~$430 below MSRP

Price Breakdown

Est. Dealer Cost$43,533

Est. Invoice$44,512

Holdback (est.)$978

MSRP (Sticker)$48,914

Asking Price$48,839

Markup-$75

Est. Dealer Margin on This Car$5,306

Percentile40% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold614

Avg Markup-$430

Median Markup$0

Best Deal-$4,699

Worst Deal+$18,207

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$627

Avg Markup (4Runner)-$75

% Below MSRP74%

Avg Days to Sell24 days

Avg Sold Markup-$646

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