Deal Sheet: 2026 4Runner SR5 RWD

Phillips Toyota · Leesburg, FL · VIN: JTEVA5AR6T5009544

Negotiation Guide

Opening Offer

$48,954

Fair Price

$50,454

Walk Away Above

$51,235

• Recent buyers paid ~$880 below MSRP
• Sitting 118 days (avg 51) — extra leverage

Price Breakdown

Est. Dealer Cost$46,295

Est. Invoice$47,335

Holdback (est.)$1,040

MSRP (Sticker)$52,017

Asking Price$53,243

Markup+$1,226

Est. Dealer Margin on This Car$6,948

Percentile91% of inventory is priced lower

Days on Lot118 days

What Others Paid (Last 30 Days)

Cars Sold185

Avg Markup-$880

Median Markup-$754

Best Deal-$4,196

Worst Deal+$6,190

% Sold Below MSRP79%

Avg Days to Sell51 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)+$464

Avg Markup (4Runner)+$1,226

% Below MSRP47%

Avg Days to Sell30 days

Avg Sold Markup+$564

Price History

May 29, 2026$52,017 → $53,243(+$1,226)

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