Deal Sheet: 2026 4Runner SR5 RWD

Serra Toyota · Birmingham, AL · VIN: JTEVA5AR3T5015883

Negotiation Guide

Opening Offer

$42,940

Fair Price

$44,440

Walk Away Above

$44,880

• Recent buyers paid ~$880 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,335

Est. Invoice$41,241

Holdback (est.)$906

MSRP (Sticker)$45,320

Asking Price$46,974

Markup+$1,654

Est. Dealer Margin on This Car$6,639

Percentile96% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold185

Avg Markup-$880

Median Markup-$754

Best Deal-$4,196

Worst Deal+$6,190

% Sold Below MSRP79%

Avg Days to Sell51 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)+$1,210

Avg Markup (4Runner)+$314

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,515

Price History

Aug 13, 2026$49,300 → $47,604(-$1,696)

Aug 15, 2026$47,604 → $46,974(-$630)

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