Deal Sheet: 2026 4Runner SR5 RWD

Courtesy Toyota · Tampa, FL · VIN: JTEVA5AR1T5015669

Negotiation Guide

Opening Offer

$49,050

Fair Price

$50,550

Walk Away Above

$50,990

• Recent buyers paid ~$880 below MSRP

Price Breakdown

Est. Dealer Cost$45,773

Est. Invoice$46,801

Holdback (est.)$1,029

MSRP (Sticker)$51,430

Asking Price$51,430

Markup$0

Est. Dealer Margin on This Car$5,657

Percentile72% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold185

Avg Markup-$880

Median Markup-$754

Best Deal-$4,196

Worst Deal+$6,190

% Sold Below MSRP79%

Avg Days to Sell51 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$43

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