Deal Sheet: 2026 4Runner SR5 RWD

Cannon Toyota · Vicksburg, MS · VIN: JTEVA5AR0T5014996

Negotiation Guide

Opening Offer

$47,643

Fair Price

$49,143

Walk Away Above

$49,358

• Recent buyers paid ~$430 below MSRP

Price Breakdown

Est. Dealer Cost$44,120

Est. Invoice$45,111

Holdback (est.)$991

MSRP (Sticker)$49,573

Asking Price$49,998

Markup+$425

Est. Dealer Margin on This Car$5,878

Percentile80% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold614

Avg Markup-$430

Median Markup$0

Best Deal-$4,699

Worst Deal+$18,207

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)+$3,336

Avg Markup (4Runner)+$2,608

% Below MSRP1%

Avg Days to Sell22 days

Avg Sold Markup+$2,379

Price History

Jun 18, 2026$49,573 → $49,998(+$425)

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