Deal Sheet: 2026 Corolla Hybrid SE AWD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTDBDMHE2T3037865

Negotiation Guide

Opening Offer

$30,232

Fair Price

$31,732

Walk Away Above

$31,777

• Recent buyers paid ~$91 below MSRP

Price Breakdown

Est. Dealer Cost$28,322

Est. Invoice$28,959

Holdback (est.)$636

MSRP (Sticker)$31,823

Asking Price$31,823

Markup$0

Est. Dealer Margin on This Car$3,501

Percentile68% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$91

Median Markup$0

Best Deal-$2,045

Worst Deal+$3,394

% Sold Below MSRP72%

Avg Days to Sell28 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$1,444

Avg Markup (Corolla)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,250

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