Deal Sheet: 2026 GR86 Premium MT RWD

Capital Toyota · Chattanooga, TN · VIN: JF1ZNBE12T128CX54

Negotiation Guide

Opening Offer

$38,614

Fair Price

$40,114

Walk Away Above

$40,059

• Recent buyers paid ~$110 above MSRP

Price Breakdown

Est. Dealer Cost$35,604

Est. Invoice$36,404

Holdback (est.)$800

MSRP (Sticker)$40,004

Dealer Add-Ons (DIA)+$699

Asking Price$41,502

Markup+$1,498

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,898

Percentile96% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold368

Avg Markup+$110

Median Markup$0

Best Deal-$3,957

Worst Deal+$11,494

% Sold Below MSRP65%

Avg Days to Sell40 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)+$1,142

Avg Markup (GR86)+$1,498

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$239

Price History

Jul 16, 2026$40,703 → $41,502(+$799)

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