Deal Sheet: 2026 GR86 Premium MT RWD

Atlanta Toyota · Duluth, GA · VIN: JF1ZNBE11T9080498

Negotiation Guide

Opening Offer

$36,782

Fair Price

$38,282

Walk Away Above

$38,227

• Recent buyers paid ~$110 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,973

Est. Invoice$34,737

Holdback (est.)$763

MSRP (Sticker)$38,172

Dealer Add-Ons (DIA)+$595

Asking Price$39,861

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,888

Percentile96% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold368

Avg Markup+$110

Median Markup$0

Best Deal-$3,957

Worst Deal+$11,494

% Sold Below MSRP65%

Avg Days to Sell40 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (GR86)+$1,689

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

Price History

Jul 3, 2026$39,861 → $40,989(+$1,128)

Jul 7, 2026$40,989 → $39,861(-$1,128)

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