Deal Sheet: 2026 GR86 Premium AT RWD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: JF1ZNBE10T8079767

Negotiation Guide

Opening Offer

$35,881

Fair Price

$37,381

Walk Away Above

$37,280

• Recent buyers paid ~$202 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,089

Est. Invoice$33,833

Holdback (est.)$744

MSRP (Sticker)$37,179

Dealer Add-Ons (DIA)+$299

Asking Price$38,017

Markup+$838

Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,928

Percentile87% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold379

Avg Markup+$202

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP59%

Avg Days to Sell34 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$488

Avg Markup (GR86)+$838

% Below MSRP13%

Avg Days to Sell33 days

Avg Sold Markup-$12

Price History

Jun 9, 2026$37,299 → $36,799(-$500)

Jul 14, 2026$36,799 → $38,017(+$1,218)

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