This Is Already a Great Deal
Opening Offer
$37,220
Asking Price
$37,511
Max Price
$37,511
- • Recent buyers paid ~$676 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,368 below what others pay — great deal
Price Breakdown
Dealer Cost$36,720
Invoice (factory)$37,511
Holdback (est.)$791
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,555
Asking Price$37,511
Markup-$2,044
Actual Dealer Margin on This Car$791
Percentile17% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$2,027
Avg Markup (BRZ)-$681
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,952
Price History
Jul 26, 2026$39,555 → $37,511(-$2,044)
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