Negotiation Guide
Opening Offer
$38,225
Fair Price
$39,725
Walk Away Above
$40,063
- • Recent buyers paid ~$676 below MSRP
Price Breakdown
Dealer Cost$37,295
Invoice (factory)$38,103
Holdback (est.)$808
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,401
Asking Price$41,899
Markup+$1,498
Actual Dealer Margin on This Car$4,604
Percentile98% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)+$323
Avg Markup (BRZ)+$1,498
% Below MSRP38%
Avg Days to Sell23 days
Avg Sold Markup+$709
Cheaper BRZ tS Inventory
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