Negotiation Guide
Opening Offer
$37,926
Fair Price
$39,426
Walk Away Above
$39,889
- • Recent buyers paid ~$676 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
Price Breakdown
Dealer Cost$37,264
Invoice (factory)$38,071
Holdback (est.)$807
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,352
Asking Price$41,850
Markup+$1,498
Actual Dealer Margin on This Car$4,586
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)+$323
Avg Markup (BRZ)+$1,498
% Below MSRP38%
Avg Days to Sell23 days
Avg Sold Markup+$709
Cheaper BRZ tS Inventory
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,615$38,83247d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,615$38,83247d
Subaru of SonoraSonora, CA
-$2,557$38,77847d
Downtown SubaruOakland, CA
-$2,501$38,62247d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56828d
Jenkins Subaru of OcalaOCALA, FL
-$2,471$38,56814d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56835d
Camelback SubaruPhoenix, AZ
-$2,464$38,40835d
Camelback SubaruPhoenix, AZ
-$2,464$38,40835d
Peoria SubaruPeoria, AZ
-$2,464$38,40847d