Negotiation Guide
Opening Offer
$37,830
Fair Price
$39,330
Walk Away Above
$39,793
- • Recent buyers paid ~$676 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$37,204
Invoice (factory)$38,009
Holdback (est.)$805
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,256
Asking Price$40,605
Markup+$349
Actual Dealer Margin on This Car$3,401
Percentile81% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$589
Avg Markup (BRZ)+$349
% Below MSRP79%
Avg Days to Sell17 days
Avg Sold Markup-$986
Price History
Jul 26, 2026$39,807 → $40,605(+$798)
Aug 8, 2026$40,605 → $39,807(-$798)
Aug 13, 2026$39,807 → $40,605(+$798)
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