Deal Sheet: 2026 BRZ tS

Hendrick Subaru Southpoint · Durham, NC · VIN: JF1ZDBS16T9701130

Negotiation Guide

Opening Offer

$37,830

Fair Price

$39,330

Walk Away Above

$39,793

• Recent buyers paid ~$676 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Dealer Cost$37,204

Invoice (factory)$38,009

Holdback (est.)$805

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$40,256

Asking Price$39,805

Markup-$451

Actual Dealer Margin on This Car$2,601

Percentile44% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold95

Avg Markup-$676

Median Markup-$263

Best Deal-$3,066

Worst Deal+$1,498

% Sold Below MSRP68%

Avg Days to Sell29 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)+$170

Avg Markup (BRZ)-$275

% Below MSRP36%

Avg Days to Sell26 days

Avg Sold Markup+$759

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