Negotiation Guide
Opening Offer
$35,798
Fair Price
$37,298
Walk Away Above
$38,701
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,496
Est. Invoice$37,298
Holdback$802
MSRP (Sticker)$40,105
Asking Price$40,105
Markup$0
Dealer Margin on This Car$3,609
Percentile67% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory245 vehicles
Avg Markup (All Models)-$24
Avg Markup (BRZ)$0
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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