Negotiation Guide
Opening Offer
$38,167
Fair Price
$39,667
Walk Away Above
$40,142
- • Recent buyers paid ~$950 below MSRP
Price Breakdown
Dealer Cost$37,431
Invoice (factory)$38,243
Holdback (est.)$812
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,617
Asking Price$41,801
Markup+$1,184
Actual Dealer Margin on This Car$4,370
Percentile98% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold26
Avg Markup-$950
Median Markup-$993
Best Deal-$3,322
Worst Deal+$799
% Sold Below MSRP73%
Avg Days to Sell10 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)+$788
Avg Markup (BRZ)+$1,184
% Below MSRP18%
Avg Days to Sell11 days
Avg Sold Markup+$874
Cheaper BRZ tS Inventory
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$3,615$37,83217d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$3,615$37,83217d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$3,471$37,5685d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$3,357$37,35817d
McCrea SubaruEureka, CA
-$3,066$36,99517d
Jerry Seiner SubaruValencia, CA
-$3,015$37,89917d
Zeigler Subaru of Fort WayneFort Wayne, IN
-$2,538$39,45117d
Downtown SubaruOakland, CA
-$2,501$38,62217d
Camelback SubaruPhoenix, AZ
-$2,464$38,4085d
Peoria SubaruPeoria, AZ
-$2,464$38,40817d