Negotiation Guide
Opening Offer
$36,373
Fair Price
$37,873
Walk Away Above
$39,299
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,059
Est. Invoice$37,873
Holdback$814
MSRP (Sticker)$40,724
Asking Price$39,111
Markup-$1,613
Dealer Margin on This Car$2,052
Percentile23% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory402 vehicles
Avg Markup (All Models)-$608
Avg Markup (BRZ)-$1,613
% Below MSRP54%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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-$2,472$38,5700d