This Is Already a Great Deal
Opening Offer
$37,957
Asking Price
$38,860
Max Price
$38,860
- • Recent buyers paid ~$676 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $870 below what others pay — great deal
Price Breakdown
Dealer Cost$37,457
Invoice (factory)$38,270
Holdback (est.)$813
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,658
Asking Price$38,860
Markup-$1,798
Actual Dealer Margin on This Car$1,403
Percentile22% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory317 vehicles
Avg Markup (All Models)-$2,119
Avg Markup (BRZ)-$1,680
% Below MSRP73%
Avg Days to Sell22 days
Avg Sold Markup-$2,061
Price History
Aug 2, 2026$40,668 → $38,860(-$1,808)
Cheaper BRZ tS Inventory
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,615$38,83247d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,615$38,83247d
Subaru of SonoraSonora, CA
-$2,557$38,77847d
Downtown SubaruOakland, CA
-$2,501$38,62247d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56828d
Jenkins Subaru of OcalaOCALA, FL
-$2,471$38,56814d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56835d
Camelback SubaruPhoenix, AZ
-$2,464$38,40835d
Camelback SubaruPhoenix, AZ
-$2,464$38,40835d
Peoria SubaruPeoria, AZ
-$2,464$38,40847d