This Is Already a Great Deal
Opening Offer
$37,797
Asking Price
$38,883
Max Price
$38,883
- • Recent buyers paid ~$676 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $594 below what others pay — great deal
Price Breakdown
Dealer Cost$37,297
Invoice (factory)$38,105
Holdback (est.)$808
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,404
Asking Price$38,883
Markup-$1,521
Actual Dealer Margin on This Car$1,586
Percentile30% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)+$172
Avg Markup (BRZ)-$1,521
% Below MSRP39%
Avg Days to Sell24 days
Avg Sold Markup+$5
Price History
Aug 8, 2026$40,499 → $38,883(-$1,616)
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