Negotiation Guide
Opening Offer
$34,543
Fair Price
$36,043
Walk Away Above
$37,400
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,268
Est. Invoice$36,043
Holdback$775
MSRP (Sticker)$38,756
Asking Price$36,778
Markup-$1,978
Dealer Margin on This Car$1,510
Percentile13% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)+$137
Avg Markup (BRZ)-$792
% Below MSRP8%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7581d
Downtown SubaruOakland, CA
-$4,123$33,7781d
Redding SubaruRedding, CA
-$3,952$34,0471d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1991d
Thelen SubaruBay City, MI
-$2,442$36,6321d
Winner SubaruDover, DE
-$2,442$36,6321d
International SubaruTinley Park, IL
-$2,442$36,6321d
Marin SubaruSan Rafael, CA
-$2,385$36,4051d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5151d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2201d