Deal Sheet: 2026 BRZ Limited

Johnson Subaru of Cary · Cary, NC · VIN: JF1ZDBE17T8702661

Negotiation Guide

Opening Offer

$35,945

Fair Price

$37,445

Walk Away Above

$37,675

• Recent buyers paid ~$460 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Dealer Cost$35,073

Invoice (factory)$35,831

Holdback (est.)$758

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$37,905

Asking Price$39,403

Markup+$1,498

Actual Dealer Margin on This Car$4,330

Percentile99% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold95

Avg Markup-$460

Median Markup$0

Best Deal-$4,930

Worst Deal+$4,249

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)+$323

Avg Markup (BRZ)+$1,498

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$709

Price History

Aug 2, 2026$38,704 → $36,630(-$2,074)

Aug 16, 2026$36,630 → $39,403(+$2,773)

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