Deal Sheet: 2026 BRZ Limited

Johnson Subaru of Cary · Cary, NC · VIN: JF1ZDBE17T8702062

Negotiation Guide

Opening Offer

$36,501

Fair Price

$38,001

Walk Away Above

$38,352

• Recent buyers paid ~$460 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Dealer Cost$35,617

Invoice (factory)$36,391

Holdback (est.)$774

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$38,702

Asking Price$40,200

Markup+$1,498

Actual Dealer Margin on This Car$4,583

Percentile99% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold95

Avg Markup-$460

Median Markup$0

Best Deal-$4,930

Worst Deal+$4,249

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)+$323

Avg Markup (BRZ)+$1,498

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$709

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