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Deal Sheet: 2026 BRZ Limited
Williams Subaru · Charlotte, NC · VIN: JF1ZDBE16T9701978
Negotiation Guide
Opening Offer
$36,086
Fair Price
$37,586
Walk Away Above
$37,935
- • Recent buyers paid ~$460 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$35,260
Invoice (factory)$36,026
Holdback (est.)$766
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$38,284
Asking Price$39,082
Markup+$798
Actual Dealer Margin on This Car$3,822
Percentile91% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,502
Avg Markup (BRZ)+$798
% Below MSRP70%
Avg Days to Sell23 days
Avg Sold Markup-$1,281
Price History
Jul 9, 2026$39,671 → $39,082(-$589)
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