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Deal Sheet: 2026 BRZ Limited
Randy Marion Subaru · Mooresville, NC · VIN: JF1ZDBE16T8702425
Negotiation Guide
Opening Offer
$36,931
Fair Price
$38,431
Walk Away Above
$38,782
- • Recent buyers paid ~$460 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$35,888
Invoice (factory)$36,671
Holdback (est.)$783
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,134
Asking Price$38,470
Markup-$664
Actual Dealer Margin on This Car$2,582
Percentile36% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory178 vehicles
Avg Markup (All Models)-$313
Avg Markup (BRZ)-$701
% Below MSRP50%
Avg Days to Sell24 days
Avg Sold Markup-$1,268
Price History
Jul 26, 2026$40,133 → $38,470(-$1,663)
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