Negotiation Guide
Opening Offer
$36,657
Fair Price
$38,157
Walk Away Above
$38,507
- • Recent buyers paid ~$460 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
Price Breakdown
Dealer Cost$35,715
Invoice (factory)$36,492
Holdback (est.)$777
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$38,858
Asking Price$39,253
Markup+$395
Actual Dealer Margin on This Car$3,538
Percentile85% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory319 vehicles
Avg Markup (All Models)+$38
Avg Markup (BRZ)-$792
% Below MSRP11%
Avg Days to Sell22 days
Avg Sold Markup-$86
Cheaper BRZ Limited Inventory
Thelen SubaruBay City, MI
-$3,176$35,89847d
Romano SubaruSyracuse, NY
-$2,825$36,25947d
Camelback SubaruPhoenix, AZ
-$2,442$36,6323d
Camelback SubaruPhoenix, AZ
-$2,442$36,6323d
Dewey Griffin SubaruBellingham, WA
-$2,406$36,56931d
Marin SubaruSan Rafael, CA
-$2,300$36,49047d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,22047d
Don Miller Subaru EastMadison, WI
-$2,280$36,21347d
Briggs Subaru of TopekaTopeka, KS
-$2,250$36,15847d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,246$36,15128d