Deal Sheet: 2026 BRZ Limited

Morrie's Eau Claire Subaru · Eau Claire, WI · VIN: JF1ZDBE14T8703007

Negotiation Guide

Opening Offer

$36,791

Fair Price

$38,291

Walk Away Above

$38,521

• Recent buyers paid ~$460 below MSRP

Price Breakdown

Dealer Cost$35,648

Invoice (factory)$36,423

Holdback (est.)$775

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$38,751

Asking Price$38,751

Markup$0

Actual Dealer Margin on This Car$3,103

Percentile64% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold95

Avg Markup-$460

Median Markup$0

Best Deal-$4,930

Worst Deal+$4,249

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$1,364

Avg Markup (BRZ)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,837

Cheaper BRZ Limited Inventory

Thelen SubaruBay City, MI

-$3,176$35,89847d

Romano SubaruSyracuse, NY

-$2,825$36,25947d

Camelback SubaruPhoenix, AZ

-$2,442$36,6323d

Camelback SubaruPhoenix, AZ

-$2,442$36,6323d

Dewey Griffin SubaruBellingham, WA

-$2,406$36,56931d

Marin SubaruSan Rafael, CA

-$2,300$36,49047d

Trust Antelope Valley SubaruLancaster, CA

-$2,284$36,22047d

Don Miller Subaru EastMadison, WI

-$2,280$36,21347d

Briggs Subaru of TopekaTopeka, KS

-$2,250$36,15847d

Sutherlin Subaru Huntington BeachHuntington Beach, CA

-$2,246$36,15128d