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Deal Sheet: 2026 BRZ Limited
Hendrick Subaru Southpoint · Durham, NC · VIN: JF1ZDBE12T9701962
Negotiation Guide
Opening Offer
$35,561
Fair Price
$37,061
Walk Away Above
$37,409
- • Recent buyers paid ~$460 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$34,929
Invoice (factory)$35,684
Holdback (est.)$755
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$37,756
Asking Price$37,657
Markup-$99
Actual Dealer Margin on This Car$2,728
Percentile40% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory236 vehicles
Avg Markup (All Models)+$170
Avg Markup (BRZ)-$275
% Below MSRP36%
Avg Days to Sell26 days
Avg Sold Markup+$759
Price History
Jul 12, 2026$39,552 → $37,657(-$1,895)
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