This Is Already a Great Deal
Opening Offer
$37,036
Asking Price
$38,181
Max Price
$38,181
- • Recent buyers paid ~$460 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $433 below what others pay — great deal
Price Breakdown
Dealer Cost$35,851
Invoice (factory)$36,632
Holdback (est.)$781
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,074
Asking Price$38,181
Markup-$893
Actual Dealer Margin on This Car$2,330
Percentile32% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory301 vehicles
Avg Markup (All Models)-$716
Avg Markup (BRZ)-$893
% Below MSRP72%
Avg Days to Sell26 days
Avg Sold Markup-$919
Price History
Aug 8, 2026$39,873 → $38,181(-$1,692)
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