Deal Sheet: 2026 BRZ Limited

Janesville Subaru · Janesville, WI · VIN: JF1ZDBE10T9703161

Negotiation Guide

Opening Offer

$36,796

Fair Price

$38,296

Walk Away Above

$38,526

• Recent buyers paid ~$460 below MSRP

Price Breakdown

Dealer Cost$35,608

Invoice (factory)$36,383

Holdback (est.)$775

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$38,756

Asking Price$38,756

Markup$0

Actual Dealer Margin on This Car$3,148

Percentile64% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold95

Avg Markup-$460

Median Markup$0

Best Deal-$4,930

Worst Deal+$4,249

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$1,068

Avg Markup (BRZ)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,856

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