This Is Already a Great Deal
Opening Offer
$67,888
Asking Price
$69,988
Max Price
$69,988
- • Recent buyers paid ~$378 below MSRP
- • Sitting 65 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,359 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,160
Est. Invoice$66,624
Holdback (est.)$1,464
MSRP (Sticker)$73,213
Dealer Add-Ons (DIA)+$5,785
Asking Price$69,988
Markup-$3,225
Est. Dealer Margin on This Car$4,828
Percentile10% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold78
Avg Markup-$378
Median Markup$0
Best Deal-$5,804
Worst Deal+$1,995
% Sold Below MSRP77%
Avg Days to Sell39 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)+$1,000
Avg Markup (Sequoia)-$1,489
% Below MSRP31%
Avg Days to Sell37 days
Avg Sold Markup+$1,286
Price History
May 6, 2026$74,013 → $76,508(+$2,495)
May 13, 2026$76,508 → $78,998(+$2,490)
Jul 6, 2026$78,998 → $69,988(-$9,010)
Cheaper Sequoia SR5 4WD Inventory
Peterson ToyotaBoise, ID
-$6,122$68,47132d
Walla Walla ToyotaWalla Walla, WA
-$5,854$69,39967d
Concord ToyotaConcord, CA
-$5,637$71,06423d
Toyota TownStockton, CA
-$5,403$68,70524d
Bell Road ToyotaPhoenix, AZ
-$5,292$67,81662d
San Francisco ToyotaSan Francisco, CA
-$5,210$68,53326d
Toyota of Colorado SpringsColorado Springs, CO
-$5,000$68,46389d
Capitol Toyota of SalemSalem, OR
-$4,373$70,22044d
Camelback ToyotaPhoenix, AZ
-$3,801$69,37712d
Jimmy Vasser ToyotaNapa, CA
-$3,637$72,60631d