This Is Already a Great Deal
Opening Offer
$68,858
Asking Price
$70,988
Max Price
$70,988
- • Recent buyers paid ~$845 below MSRP
- • Sitting 112 days (avg 48) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $404 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,160
Est. Invoice$66,624
Holdback (est.)$1,464
MSRP (Sticker)$73,213
Dealer Add-Ons (DIA)+$5,785
Asking Price$70,988
Markup-$2,225
Est. Dealer Margin on This Car$5,828
Percentile12% of inventory is priced lower
Days on Lot112 days
What Others Paid (Last 30 Days)
Cars Sold76
Avg Markup-$845
Median Markup$0
Best Deal-$6,122
Worst Deal+$4,600
% Sold Below MSRP67%
Avg Days to Sell48 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)+$1,245
Avg Markup (Sequoia)+$2,474
% Below MSRP22%
Avg Days to Sell35 days
Avg Sold Markup+$1,104
Price History
Jul 6, 2026$78,998 → $69,988(-$9,010)
Jul 8, 2026$69,988 → $70,988(+$1,000)
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