Deal Sheet: 2026 Sequoia SR5 4WD

Gresham Toyota · Gresham, OR · VIN: 7SVAAABA5TX101095

Negotiation Guide

Opening Offer

$73,389

Fair Price

$74,889

Walk Away Above

$75,326

• Recent buyers paid ~$874 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,429

Est. Invoice$68,944

Holdback (est.)$1,515

MSRP (Sticker)$75,763

Dealer Add-Ons (DIA)+$3,207

Asking Price$78,970

Markup+$3,207

Markup includes $3,207 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,541

Percentile97% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold73

Avg Markup-$874

Median Markup$0

Best Deal-$6,122

Worst Deal+$4,600

% Sold Below MSRP67%

Avg Days to Sell47 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)+$70

Avg Markup (Sequoia)-$3,438

% Below MSRP66%

Avg Days to Sell38 days

Avg Sold Markup+$1,672

Price History

Aug 12, 2026$78,970 → $75,763(-$3,207)

Aug 15, 2026$75,763 → $78,970(+$3,207)

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