Negotiation Guide
Opening Offer
$73,786
Fair Price
$75,286
Walk Away Above
$75,554
- • Recent buyers paid ~$535 below MSRP
Price Breakdown
Est. Dealer Cost$67,481
Est. Invoice$68,997
Holdback (est.)$1,516
MSRP (Sticker)$75,821
Asking Price$75,821
Markup$0
Est. Dealer Margin on This Car$8,340
Percentile71% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold59
Avg Markup-$535
Median Markup$0
Best Deal-$5,804
Worst Deal+$1,995
% Sold Below MSRP75%
Avg Days to Sell41 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$87
Avg Markup (Sequoia)$0
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$232
Cheaper Sequoia SR5 4WD Inventory
Peterson ToyotaBoise, ID
-$6,122$68,47147d
Walla Walla ToyotaWalla Walla, WA
-$5,854$69,39982d
Concord ToyotaConcord, CA
-$5,637$71,06438d
Toyota TownStockton, CA
-$5,403$68,70539d
Bell Road ToyotaPhoenix, AZ
-$5,292$67,81677d
Concord ToyotaConcord, CA
-$5,262$68,58628d
San Francisco ToyotaSan Francisco, CA
-$5,210$68,53341d
Toyota of Colorado SpringsColorado Springs, CO
-$5,000$68,463104d
Mark Miller ToyotaSalt Lake City, UT
-$4,578$68,86513d
Capitol Toyota of SalemSalem, OR
-$4,373$70,22059d