Deal Sheet: 2026 Sequoia SR5 4WD

Toyota of Portland on Broadway · Portland, OR · VIN: 7SVAAABA2TX102754

Negotiation Guide

Opening Offer

$72,636

Fair Price

$74,136

Walk Away Above

$74,573

• Recent buyers paid ~$874 below MSRP

Price Breakdown

Est. Dealer Cost$66,759

Est. Invoice$68,259

Holdback (est.)$1,500

MSRP (Sticker)$75,010

Asking Price$75,010

Markup$0

Est. Dealer Margin on This Car$8,251

Percentile61% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold73

Avg Markup-$874

Median Markup$0

Best Deal-$6,122

Worst Deal+$4,600

% Sold Below MSRP67%

Avg Days to Sell47 days

Dealer Profile

Inventory271 vehicles

Avg Markup (All Models)-$5

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup+$16

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