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Deal Sheet: 2026 Highlander Platinum AWD
Victory Toyota Barboursville · Barboursville, WV · VIN: 5TDKDRBHXTS613913
This Is Already a Great Deal
Opening Offer
$54,299
Asking Price
$55,978
Max Price
$55,978
- • Recent buyers paid ~$12 above MSRP
- • Asking price is already $12 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,820
Est. Invoice$50,940
Holdback (est.)$1,120
MSRP (Sticker)$55,978
Asking Price$55,978
Markup$0
Est. Dealer Margin on This Car$6,158
Percentile58% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,300
Avg Markup (Highlander)-$938
% Below MSRP98%
Avg Days to Sell26 days
Avg Sold Markup-$882
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