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Deal Sheet: 2026 Highlander Platinum AWD
Bob Johnson Toyota · Rochester, NY · VIN: 5TDKDRBHXTS31A926
This Is Already a Great Deal
Opening Offer
$55,133
Asking Price
$56,838
Max Price
$56,838
- • Recent buyers paid ~$12 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $12 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,586
Est. Invoice$51,723
Holdback (est.)$1,137
MSRP (Sticker)$56,838
Asking Price$56,838
Markup$0
Est. Dealer Margin on This Car$6,252
Percentile58% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$29
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$179
Price History
Jul 7, 2026$58,391 → $56,838(-$1,553)
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