Deal Sheet: 2026 Highlander Platinum AWD

Denny Menholt Toyota · Rapid City, SD · VIN: 5TDKDRBHXTS30J302

Negotiation Guide

Opening Offer

$56,004

Fair Price

$57,504

Walk Away Above

$57,498

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,168

Est. Invoice$52,318

Holdback (est.)$1,150

MSRP (Sticker)$57,492

Asking Price$57,791

Markup+$299

Est. Dealer Margin on This Car$6,623

Percentile71% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Highlander)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jun 26, 2026$57,092 → $57,492(+$400)

Jul 1, 2026$57,492 → $57,791(+$299)

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