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Deal Sheet: 2026 Highlander Platinum AWD
Umansky Toyota · Glendale, WI · VIN: 5TDKDRBHXTS29J323
Negotiation Guide
Opening Offer
$55,914
Fair Price
$57,414
Walk Away Above
$57,623
- • Recent buyers paid ~$12 above MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,470
Est. Invoice$52,626
Holdback (est.)$1,157
MSRP (Sticker)$57,831
Asking Price$58,330
Markup+$499
Est. Dealer Margin on This Car$6,860
Percentile81% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)+$133
Avg Markup (Highlander)+$499
% Below MSRP21%
Avg Days to Sell29 days
Avg Sold Markup-$158
Price History
Jun 27, 2026$57,856 → $58,256(+$400)
Jul 3, 2026$58,256 → $58,755(+$499)
Jul 12, 2026$58,755 → $58,330(-$425)
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