Deal Sheet: 2026 Highlander Platinum AWD

Right Toyota · Scottsdale, AZ · VIN: 5TDKDRBHXTS29I535

Negotiation Guide

Opening Offer

$55,719

Fair Price

$57,219

Walk Away Above

$57,356

• Recent buyers paid ~$47 above MSRP
• Sitting 42 days (avg 27) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,168

Est. Invoice$52,318

Holdback (est.)$1,150

MSRP (Sticker)$57,492

Dealer Add-Ons (DIA)+$2,895

Asking Price$61,037

Markup+$3,545

Markup includes $2,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,869

Percentile100% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory1216 vehicles

Avg Markup (All Models)+$94

Avg Markup (Highlander)+$3,545

% Below MSRP66%

Avg Days to Sell33 days

Avg Sold Markup-$174

Price History

Jun 26, 2026$57,092 → $57,492(+$400)

Jul 2, 2026$57,492 → $60,036(+$2,544)

Jul 3, 2026$60,036 → $58,142(-$1,894)

Jul 16, 2026$58,142 → $61,037(+$2,895)

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