Deal Sheet: 2026 Highlander Platinum AWD

United Toyota · Imperial, CA · VIN: 5TDKDRBH9TS610775

Negotiation Guide

Opening Offer

$54,825

Fair Price

$56,325

Walk Away Above

$56,639

• Recent buyers paid ~$47 above MSRP
• Sitting 59 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,688

Est. Invoice$51,827

Holdback (est.)$1,139

MSRP (Sticker)$56,953

Asking Price$56,953

Markup$0

Est. Dealer Margin on This Car$6,265

Percentile59% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)+$142

Avg Markup (Highlander)$0

% Below MSRP89%

Avg Days to Sell32 days

Avg Sold Markup+$52

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