Deal Sheet: 2026 Highlander Platinum AWD

Roswell Toyota · Roswell, NM · VIN: 5TDKDRBH9TS34A533

Negotiation Guide

Opening Offer

$55,425

Fair Price

$56,925

Walk Away Above

$56,919

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,653

Est. Invoice$51,791

Holdback (est.)$1,138

MSRP (Sticker)$56,913

Dealer Add-Ons (DIA)+$819

Asking Price$57,732

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,079

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Highlander)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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