Deal Sheet: 2026 Highlander Platinum AWD

Wilson Toyota · Ames, IA · VIN: 5TDKDRBH9TS33A309

Negotiation Guide

Opening Offer

$55,759

Fair Price

$57,259

Walk Away Above

$57,253

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,950

Est. Invoice$52,095

Holdback (est.)$1,145

MSRP (Sticker)$57,247

Asking Price$57,427

Markup+$180

Est. Dealer Margin on This Car$6,477

Percentile65% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (Highlander)+$180

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$46

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